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“Bad Bunny” Search’s Go Up After Powerful Message

Bad Bunny (Benito Ocasio), is a 25-year-old Puerto Rican who has taken the reggaeton and Latin trap genre by storm.

His breakout single, according to Oprah Magazine was “Soy Peor” in 2017. Since then Bad Bunny has released hit after hit, while also appearing alongside other well-known artist.

Although his music has become very popular, his bold fashion has resonated with a lot of his fans. A CNN article written by Vanessa Rosales, focused on his fashion as a medium to express “a new masculinity”.

This can be seen through his vibrant color choices, his painted (and even acrylic) nails, and more recently skirts. In a recent GQ interview, Bad Bunny said, “There’s people who say, “Thank you for sticking up [for us], thank you for defending.”

Bad Bunny used his performance on “The Tonight Show Starring Jimmy Fallon” on Feb. 28, 2020, to shed light on a horrific tragedy. Bad Bunny took the stage, wearing a sweater that read “Mataron a Alexa. No a un hombre con falda.” According to a CBS News article, Alexa was a transgender women, who had been murdered in Puerto Rico. The headlines that followed her murder were insensitive towards her, and referred to Alexa as “a man in a skirt”.

According to an analysis of Google Trend data, the same day as this performance, there was an increase in search for the term “Bad Bunny” and “Alexa”. This could have been due to the audience watching the performance, and then searching who Alexa was.

“Kobe” Searches Sky Rocket After Tragic Accident

Kobe Bryant was an NBA superstar, who recently retired with the Los Angeles Lakers in 2016.  According to the NBA, Kobe remained as a franchise player for 20 years, was an 18-time All-Star, and five time championship winner.

Kobe was not only loved for his success on the court, but for being an overall great person. Bryant created the Mamba Sport Academy, where he wanted to “create a positive impact through sport”. According to the Mamba Sport Academy website, to date they have helped 9,817 youths and have more than 1,000 volunteers currently helping.

On Jan. 24, 2020 TMZ broke the news that  Kobe Bryant, along with others, had been killed in a helicopter accident. According to an analysis on Google Trends data, the day the story broke, there was a increase in the search for the term “Kobe”.

It seemed as if people were in disbelief of what was being reported, that they went over to Google to find out if this was true. Unfortunately it was true, and Kobe had passed away in a tragic accident.

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LeBron James Affect on Cavalier Home Game Attendance

LeBron James was drafted as the number one overall pick by the Cleveland Cavaliers in the 2003 NBA draft. The Cavalier fans were excited that they would be receiving one of the top players entering the NBA at the time. Not only was he from Ohio, but fans felt like if anyone was going to bring the Cavaliers a championship, it would be LeBron. According to the NBA, LeBron stayed with the Cavaliers from 2003-2010. He unfortunately was unable to bring home any titles, so in 2010 he announced that he would be leaving and heading to the Miami Heat. ESPN reported that many of his fans were left feeling betrayed and angered after hi very public announcement. According to the Bleacher Report, LeBron had left due to the pressure of being asked to basically carry the team and a previous agreement he had made with Dwayne Wade and Chris Bosh to team up.  

After winning two NBA championships with the Heat, LeBron made the shocking announcement of his return back to Cleveland. The attendance data showed an increase in the total attendance of the Cavalier home games during LeBron first season back. He stayed with the Cavaliers from 2014-2018, which is why the attendance seemed to stay consistent over those years. He also won the NBA championship in 2016, against the Golden State Warriors. In the 2018-2019 season, LeBron announced that he would be leaving the Cavaliers once again to join the Los Angeles Lakers. LeBron’s departure caused the number up attendees’ do drop below what it had been previous years. It appeared as if LeBron was the main driving force behind the Cavaliers total attendance while he was a part of that organization.

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